DiSiena Furniture’s first sixty-five years of success have been built on family ownership and perseverance. What is now more than 70,000 square feet of retail space in two different buildings had a very simple, yet resourceful, beginning.

HUMBLE ORIGINS

In 1947, Angela and Bernard DiSiena created a part-time business selling televisions, air conditioners and kitchen cabinets. Where two of DiSiena’s galleries now stand, they renovated a garage with a used oak front door purchased from Salvadore DiVito Funeral Home for the entrance. There was a dirt floor covered by canvas, and their first front display window came from a grocery store that was closing.

LISTENING TO CUSTOMERS, ONE DOLLAR AT A TIME

When not at their store, Angie was working as a nurse, and teaching nursing to students at Saint Rose and St. Mary’s in Amsterdam, while Bernard worked as a railroad mechanic. While visiting customers’ homes to measure for their cabinets, Angie realized that many people were looking for other ways to enhance their homes. Angie and Bernard had a Merchandise Club where they collected a dollar each week from 40 to 50 families. This earned the customer an advance deposit on future purchases, and allowed Angie time to build relationships with her clientele. This is where the business started.

A FAMILY BUSINESS

As the business grew, the DiSiena children were often seen in the store. “For little children, the store was one giant playhouse,” comments Carol (DiSiena) Zappone. “We loved mingling with the customers, and arranging the small appliances, like toasters, that my parents sold.”

“SEE MY WIFE”

Bernard DiSiena knew his wife had good business instincts. When someone would ask a question about products or payment terms, he’d just say, “See my wife, see my wife about that.” Angie was thus responsible for many of the business decisions, and when Bernard died unexpectedly in 1975, she was able to keep the store thriving and growing. Angie stayed a vital part of the daily operations of DiSiena Furniture until she passed away in 2010 at the age of 87.

WEATHERING A STORM

DiSiena Furniture suffered a blow in May 1998, when a freak tornado hit the town of Mechanicville on the afternoon of an otherwise beautiful Memorial Day. Although the store had severe property damage, the family was amazed and thankful that no one was hurt. On that sunny warm afternoon, Angie was at home, which was adjacent to the main retail showroom. She had just prepared an early supper in her kitchen and set it out on the table when she heard the wind whip up. She left the kitchen to close the bedroom window. In those few seconds, the glass window in the kitchen caved in, as the tornado tore the store wall off and pushed it through the kitchen window. If she had been sitting at the table she would have been showered with glass and seriously injured. All of the customers and staff in the store that Memorial Day also walked away unharmed, even though a few cars were crushed in the parking lot. It was a devastating loss, but also a blessing that the family, staff and customers were all safe.

  • Main Showroom

    115 Round Lake Avenue
    Mechanicville, NY 12118

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    Phone: (518) 664-7385

    Hours
    Mon: 10:00AM-6:00PM
    Tue: 10:00AM-6:00PM
    Wed: 10:00AM-6:00PM
    Thu: 10:00AM-6:00PM
    Fri: 10:00AM-6:00PM
    Sat: 10:00PM-5:00PM
    Sun: 12:00PM-5:00PM

  • Downtown Location

    80 Central Avenue
    Mechanicville, NY 12118

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    Call Us
    Phone: (518) 664-8109

    Hours
    Mon: 10:00AM-6:00PM
    Tue: 10:00AM-6:00PM
    Wed: 10:00AM-6:00PM
    Thu: 10:00AM-6:00PM
    Fri: 10:00AM-6:00PM
    Sat: 10:00AM-5:00PM
    Sun: 12:00PM-5:00PM